The smiley face (happy or smiley face) is the representation of a smiling face. The yellow symbol is the father of the smileys, was created in 1963 for a corporate campaign.
This year the State Mutual Life Insurance Insurances merged with another insurer, Mutual Company Guarentee . The union of these two companies brought a crisis within the company because the workers thought that the merger would cause massive layoffs and job instability. To counter this bad image and prevent productivity goes down, the company decided to create the campaign friendship, which was that everyone should smile all the time with their partners and customers.
To add an image to the campaign hired the designer Harvey Ball, who in ten minutes created the famous face. Charged $ 45 for it. The icon was not recorded or by the company or by Harvey Ball. Later
brothers Murray and Bernard Spain had a great idea, not being the icon associated with any trademark thought they could sell him and early seventies Smiley printed on mugs, shirts, buttons, bumper stickers and other items decorated with the symbol and the legend: "Have a nice day" (Have a nice day), invented by Murray.
The success was such that the happy face was the icon of the 70's which is joined to the ideals of love and peace at the time.
Other curiosities
In 1972 it was estimated that some 50 million with smiley buttons across the United States.
The smiley was one of the main icons adopted by the music culture acid house dance that emerged in late 1980. Especially in the UK, the logo was especially associated with the underground dance culture with the drug Ecstasy.
On September 19, 1982, Scott Fahlman , the IT department of Carnegie Mellon University, first used the smiley :-) in an email. That sequence would become a universal icon to convey emotions through email, which eventually would be called emoticons.
In May 2002, Luke Helder, an American of 21 years, tried to play a smiley homemade bombs. His first 16 bombs formed circles, the first in Nebraska and the second on the border between Illinois and Iowa, with their eyes. Two other bombs in Texas and Colorado were apparently the beginning of the smile. However, Helder was stopped before reaching completion.
The yellow smiley is a recurring element in the comic book series Watchmen (Alan Moore and David Gibbons, 1986). The smiley is used as insignia by the character named "The Comedian." An image of a smiley with a red stripe.
film Forrest Gump (Robert Zemeckis, 1994), Tom Hanks wipes his face with a shirt that give and this is marked a smiley (like a parody on the mantle of Jesus). The film
Evolution, in its promotional material, get a smiley modified (three eyes instead of two), referring to alien beings in the film.
Have a nice day! :)
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